In-House Design & Development

As complete as the agrē Solution is, we know it won't have a perfect match to every business process for every retailer.

Whether you need agrē to do something a little differently than it already does, or you need it to do something it doesn't currently do, Tronia welcomes the opportunity to customize agrē to better fit your business practices.

After implementing business solutions for hundreds of companies, we know that almost every retailer needs agrē to function just a little bit differently. It may be something as simple as matching agrē's report output to the preprinted forms (like invoices and statements) you already provide to your customers, or it may be as complex as a new workflow process or module.

When you need changes to agrē, there are two paths you can follow: feature request or customization. No matter which path you choose, all the design and development work will be done in our St. Albert office by our full-time employees.

Feature Requests

Feature requests are agrē enhancements suggested by our retailers and are developed at no cost to you. They can be requested at any time via email or through discussion with your CSC, and are then forwarded to the design team for review. Depending on the nature and the complexity of the request, your feature may be implemented as soon as the next scheduled release or it may wait for more retailers to request the same functionality.


Customization is the path to follow when you need something new ASAP. After analyzing your needs with your CSC, she discusses it with the design team and provides you with a quote for the work that needs to be done. Upon receiving your authorization to proceed, we begin the design and development of your request. Unless the scope of the project is large, your customization request will likely be implemented with the next scheduled release.

The Design & Development Team

Ron Laird


photo of Ron Laird
As the original developer, Ron has had the road map to agrē's future planned since the beginning. He meets regularly with the team to discuss how newly requested functionality best fits into the complete agrē Solution.

Anita Marghella

Vice President Business Development

photo of Anita Marghella
After completing her Business Analyst Citation at the University of Alberta in 2011, Anita took on the role of Tronia’s Business Development Coordinator, then advanced to Vice President in 2021. Anita’s primary focus is acting as the liaison between our customers and our development team. Her years of experience, industry knowledge, formal accounting & business background, as well as extensive understanding of our software, greatly enhances her abilities to directly assist in the continued development of agrē.

Simon Peters

Manager - Internal Projects

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For Simon, the devil's always in the details. He specializes in gathering the intelligence, analyzing the details, and looking for patterns that tell a story. Simon is always looking for the simplest solution to magically solve world-scale problems.

Sebastian Lampka

IT - Development Manager

photo of Sebastian Lampka
A graduate of the Technical University of Braunschweig in Germany with a M.Sc., Sebastian is an integral part of the design team. He discusses requests with the support team, coordinates solutions that meet business requirements in the most efficient manner, and sometimes still writes the code that makes it happen.

Joe Williams

Sr. Software Developer

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After graduating from NAIT with a diploma in Computer Engineering Technology, Joe has been a big part of Tronia’s Development Team for over 15 years. A strong customer advocate, he enjoys solving problems to help our retailers run their business. As Tronia’s only full-time remote employee, Joe works from Ottawa where he is raising his young family to love the great outdoors as much as he does.

Andrew Atkin

Systems Analyst

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Deciding his career as a 3D Animator was not enough of a challenge, Andrew headed back to school and graduated from Application Development in NAIT's Digital Media and I.T. program. His experience developing web applications and mobile solutions for Android OS gives him a leg up on bringing new agrē features to life.

Tracy Irvine

Systems Analyst

photo of Tracy Irvine
Tracy graduated with a Computer Systems Technology Diploma from NAIT in Edmonton. Her experience developing and supporting applications in various industries has given her a well-rounded perspective that has allowed her to jump right into agrē. She has an energetic interest in comprehensive, useable documentation and loves being challenged with solving a problem.


Systems Analyst

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VK graduated from the University of Nevada at Reno with an M.S. (she has more degrees, but she's not the type to brag). Her expertise lies in developing web, mobile, and desktop applications, and she has worked around the world on private and public programs. Working on interesting solutions that help people and make a difference is what VK likes the most.

Debbie Ewing

Senior QA Analyst & Technical Writer

photo of Debbie Ewing
Debbie was born into the industry - her grandparents founded Riverdale Greenhouses in Edmonton where she worked seasonally until graduating from the University of Alberta with a B.Comm. in Finance. She spent 20 years as a systems analyst for a multi-national technology consulting company before joining our team. Debbie provides 2nd tier support and is responsible for QA and all documentation.

Ted Gibbens

Quality Assurance Analyst

photo of Ted Gibbens
Ted graduated from Computer Systems Technology at NAIT. He began his career as a developer, later making the leap to QA. Having coding roots has proven to be an essential asset, offering Ted a unique perspective on testing. His experience spans 5 countries with a large multi national IT corporation, as well as extensive work on goverment projects.


Our company has been on the Tronia system now for several years and the Tronia staff have always assisted us in making the program fit our needs.
Jeff Holmes holmes agro logo